0031 6 13163900 mei@iibboo.com

Engage Enable Empower

Connect people and businesses from the West and the East

About iibboo


When a wave moves, ten thousand waves follow

This line from a Chinese poem served as the inspiration behind the name “iibboo.” My mission is to facilitate intercultural collaboration between individuals from the West and the East, empowering them to create sustainable impacts and contribute to a better world.

By employing the “Engage, Enable, Empower” approach, I assist companies in establishing rewarding partnerships, enabling businesses to thrive and flourish.

remote village in China

About Me

My name is Mei, and I was born in Yunnan Province, China. From a young age, I accompanied my parents on their noble mission to provide healthcare services to underserved rural communities. Living in various remote villages with my siblings, I witnessed firsthand the dedication of my parents as they engaged with patients, cared deeply for them, and provided support. These experiences ignited my early understanding of the profound impact of human connection on healing and recovery, fueling my fascination with interpersonal relationships.

Twenty-five years ago, I embarked on a journey to connect people and businesses between Europe and China. Throughout this time, I have found great joy in facilitating genuine connections and fostering mutual understanding among individuals. By helping people to truly see each other’s perspectives and understand each other’s needs, I support Western companies in overcoming challenges and seizing opportunities in various business contexts to establish strong relationships with their Chinese partners.

Mei helped us motivate Chinese colleagues and set up a strategic content framework. In addition to her kindness, thoroughness, and commitment, Mei is a connector at heart.

Anne ter Braak

Head of Corporate Communications, Stahl

Mei helped us build up an extensive network of business partners in China and expanded this network in a short time. She is an excellent partner for any company that wants to do business or expand in China.

Roel Smabers

CEO, Parantion Group

Mei is very driven. Her personal approach appeals to our team. Because of her experience in doing business in Asia, her answers to our questions are directly applicable to us. I can recommend everyone to work with Mei.

Jasper Delisse

CEO, We R Asia


Van Hamelstraat 22, 3726 JD Soest

The Netherlands

(+31) 6 131 63900