0031 6 13163900 mei@iibboo.com


Creating sustainable impact to unlock your business potential

Collaboration Framework Creation

China is a market with a lot of potential for companies to expand their businesses, and increase their R&D and manufacturing capacities. Many western companies have set up their branch offices, manufacturing facilities, R&D centers, or joint ventures in China. Along the process of creating alignment at different levels, many western companies find it extremely challenging to broadly motivate and engage their Chinese teams to play an active role in bringing in their ideas for improving marketing, sales, manufacturing, and many other aspects of business operations. 

I help companies to engage, enable and empower their Chinese teams to bring intercultural collaboration to a higher level. I help create safe settings to engage Chinese teams to openly share their valuable thoughts and ideas. By creating connections with each other, I inspire and stimulate them to enrich each other’s thinking. Based on all of the information collected, we create consensus-based actionable, strategic frameworks to enable your Chinese teams to have ownership and take concrete actions. At the end of this process, all team members in China feel empowered to actively take their businesses or operations to the next level.  

From My Customers

China is a strategic market for us and we wanted to improve our visibility in China. However, it was a challenge to enthuse colleagues in China from our Dutch headquarters to provide input for marketing content. Mei has formed the perfect bridge between the Netherlands and China. She helped us motivate Chinese colleagues and set up a strategic content framework.

In addition to her kindness, thoroughness, and commitment, Mei is a connector at heart.

Anne ter Braak

Head of Corporate Communications - Stahl

We wanted to build a good marketing system in China in 2022. As we sell industrial products, we found it very difficult to create a systematic content framework based on clear product classification.

Mei collected market information by meeting the sales teams from every business unit. She helped us to define a broad marketing content framework by clearly categorizing the final application markets of our products. Her effort enabled us to effectively carry out the subsequent marketing promotion plans.

Mei is sincere, professional, and devoted. She is very good at motivating others, and we all learned a lot from her. I hope we can cooperate with her again in the future!

Karin Lee

Marketing Manager - Stahl China

Project Management

The cooperation contract with the new Chinese business partner has been signed. But that’s often where the challenge starts. How is the project financed, and how to arrange the payments? If your project is subsidized by the government, what kinds of requirements and procedures from the Chinese government need to be met before, during, and after the project? How to set up a good project plan that provides insights into all the steps and results? And how to deal with the disagreements while creating and executing this plan? How to unlock your business potential with this project?

I help companies manage all these steps and guide the project in the right direction. Together with all parties involved, I help determine the common ambitions, goals, desired results, and approaches. A well-defined roadmap will save a lot of time and money. It will also create a solid basis for long-term cooperation and success.

From My Customers

Mei brought all of the necessary information together in a solid project plan by delving into our products, our markets, and our customers. She is an excellent business connector. She feels the mutual goals clearly and knows how to strengthen relationships during the conversations.

Mei helped us to build up a huge network of business partners in China and expanded this network in a short time. She is an excellent partner for any company that wants to do business or expand in China.

Roel Smabers

CEO - Parantion BV

With Mei, we carried out a large project in China. Thanks to her efforts, her impressive network in China, and her knowledge of language and culture, the project has been very successful for both ourselves and our client.

Mei works professionally and extremely effectively in establishing business contacts in China.

Erik de Boer

Director - Senior Project Lead at MKB Trade Office

Intercultural Communication

I help companies with their intercultural communication when words really matter. During meetings and negotiations, I bring people from different cultures to build connections with each other. When tensions rise, I help people to find out each other’s needs and create a common ground for collaboration which enables them to further strengthen their relationships and businesses.

My knowledge and experiences with all kinds of business fields help me effectively support customers to discover opportunities and challenges during conversations and successfully turn challenges into opportunities.

From My Customers

From chemical industry to food processing, from greenery to waste management, Mei and I work together on all kinds of projects. Mei is at home in every field and delivers high-quality translations, no matter how technical. Her thorough preparation contributes to this.

Mei is a very nice person and she knows how to connect people with each other. This ensures smooth communication at crucial moments.

Valérie Hoeks

Managing director - China Inroads B.V.

Mei is very professional and dedicated. She knows how to touch the people with whom she works with her warm personality. She is a connector at heart. She translates fluently in Dutch, English, and Chinese without losing sight of the business purpose behind the words. She even knows how to convey humour without difficulty, which shows that she knows the cultural differences like no other.

Mei makes difference between an ordinary working day and a particularly beautiful and successful day.

Marion Tjin-Tham-Sjin

Director and owner - Splendid China

Get In Touch

I am delighted to help you with your questions 


Van Hamelstraat 22, 3726 JD Soest

The Netherlands

(+31) 6 131 63900