0031 6 13163900 mei@iibboo.com


Create sustainable impact to unlock your business potential

Next Level Collaboration 

Do you work with Chinese teams and feel that you really want to have more understanding about their culture, their thinking, and their perspectives? Do you feel challenging to broadly motivate and engage your Chinese teams to play an active role in bringing in their ideas for improving marketing, sales, manufacturing, and many other aspects of your business operations? 

I use the “Engage Enable Empower” approach to help you bring your intercultural collaboration to a higher level. By creating connections with each other, I engage intercultural teams to openly share their feelings, thoughts, and ideas. Based on all of the information collected, I help you create consensus-based actionable, strategic plans and frameworks to enable your teams to have ownership and take concrete actions. During the whole process, we make sure that all team members feel seen, heard, and valued, so that they all feel empowered to actively take the businesses and operations to the next level.  

From My Customers

China is a strategic market for us and we wanted to improve our visibility in China. However, it was a challenge to enthuse colleagues in China from our Dutch headquarters to provide input for marketing content. Mei has formed the perfect bridge between the Netherlands and China. She helped us motivate Chinese colleagues and set up a strategic content framework.

In addition to her kindness, thoroughness, and commitment, Mei is a connector at heart.

Anne ter Braak

Head of Corporate Communications - Stahl

We wanted to build a good marketing system in China in 2022. Mei collected market information by meeting the sales teams from every business unit. She helped us to clearly define our marketing content and build the framework. Her effort enabled us to effectively carry out the subsequent marketing promotion plans.

Mei is sincere, professional, and devoted. She is very good at motivating others, and we all learned a lot from her. 

Karin Lee

Marketing Manager - Stahl China

Project Management

The cooperation contract with the new Chinese business partner has been signed. But that’s often where the challenge starts. How is the project financed, and how to arrange the payments? If your project is subsidized by the government, what kinds of requirements and procedures from the Chinese government need to be met before, during, and after the project? How to set up a good project plan that provides insights into all the steps and results? And how to deal with the disagreements while creating and executing this plan? How to unlock your business potential with this project?

I help companies manage all these steps and guide the project in the right direction. Together with all parties involved, I help determine the common ambitions, goals, desired results, and approaches. A well-defined roadmap will save a lot of time and money. It will also create a solid basis for long-term cooperation and success.

From My Customers

Mei brought all of the necessary information together in a solid project plan by delving into our products, our markets, and our customers. She is an excellent business connector. She feels the mutual goals clearly and knows how to strengthen relationships during the conversations.

Mei helped us to build up a huge network of business partners in China and expanded this network in a short time. She is an excellent partner for any company that wants to do business or expand in China.

Roel Smabers

CEO - Parantion Group

With Mei, we carried out a large project in China. Thanks to her efforts, her impressive network in China, and her knowledge of language and culture, the project has been very successful for both ourselves and our client.

Mei works professionally and extremely effectively in establishing business contacts in China.

Erik de Boer

Director - Senior Project Lead at MKB Trade Office

Intercultural Communication

I help companies with their intercultural communication when words really matter. During meetings and negotiations, I bring people from different cultures to build connections with each other. When tensions rise, I help people to find out each other’s needs and create a common ground for collaboration which enables them to further strengthen their relationships and businesses.

My knowledge and experiences with all kinds of business fields help me effectively support customers to discover opportunities and challenges during conversations and successfully turn challenges into opportunities.

From My Customers

From chemical industry to food processing, from greenery to waste management, Mei and I work together on all kinds of projects. Mei is at home in every field and delivers high-quality translations, no matter how technical. Her thorough preparation contributes to this.

Mei is a very nice person and she knows how to connect people with each other. This ensures smooth communication at crucial moments.

Valérie Hoeks

Managing director - China Inroads B.V.

Mei is very professional and dedicated. She knows how to touch the people with whom she works with her warm personality. She is a connector at heart. She translates fluently in Dutch, English, and Chinese without losing sight of the business purpose behind the words. She even knows how to convey humour without difficulty, which shows that she knows the cultural differences like no other.

Mei makes difference between an ordinary working day and a particularly beautiful and successful day.

Marion Tjin-Tham-Sjin

Director and owner - Splendid China

Get In Touch

I am delighted to help you with your questions 


Van Hamelstraat 22, 3726 JD Soest

The Netherlands

(+31) 6 131 63900